Posted 4/4/2025

At surveyours.com, we ask your opinion about a wide range of topics in different categories. When making our topics, we hope to provide you with entertainment as well as informative subject matter, which we endeavor to make as accurate as possible. We use several different resources to investigate each of our topics. These may include reports from various news outlets we think are credible, articles from publications containing verifiable data, and, yes, we use Google search. However, we have uncovered some problems with Google search, which is perhaps the most popular search engine in the world, dominating Bing, Yandex, and DuckDuckGo. According to Google, they process billions of searches a day, which made our findings worth mentioning. The problem that we encountered is that Google does at times give contradictory answers, more often than you would imagine. In our topic concerning tariffs, we were researching American companies that manufacture products overseas. What we found about New Balance was interesting.

We wanted to know…

Okay. So we were under the impression that New Balance manufactured shoes in the US and the UK, with the “Made in USA” collection representing 70% of their domestic value. Naturally, we wondered what represented the other 30% of their domestic value, so we asked, due to the nature of the article that we were writing…

Wait. We thought that the “Made in USA” line represented 70% of their domestic portfolio. It does, but it depends on the inquiry that you make or the facts that are omitted. The majority of their shoes are made in Asia; yet, Asia wasn't mentioned in the first search. Because of discrepancies in the information that we found, we left New Balance out of the conversation about tariffs altogether (because you probably would have done a Google search to fact-check us). Our third search wasn't that clear either...

We don't believe anyone will stop doing Google searches anytime soon. Our experience may have been an aberration, so we checked. By their own admission, at least that of the AI they employ, Google isn't always accurate...